Glossary
Glossary
This section describes the commonly used terms in Promotions API.
| Terms | Description |
|---|---|
| Basket | A basket on the POS system contains products sold to the customer. |
| Coupons | A ticket that allows customers to avail discounts for a product. |
| Offer | An added value provided to the customer, for example, a discount or loyalty points when a transaction meets specified conditions. |
| Loyalty Account | An account that stores loyalty points and rewards earned by a loyalty program member. |
| Loyalty Card | A retailer can provide loyalty cards to registered customers and enroll the customers in a new loyalty program. It is used for customer identification. |
| Loyalty Points | A type of currency commonly used in loyalty programs to redeem products and services. |
| Loyalty Program | A set of rules configured in Vynamic Engage system used to create a rewards system for a retailer; rules that define loyal customers membership conditions, loyalty accounts creation, spending, and earning loyalty points; a structured marketing strategy created by the retailer and offered to customers to reward their loyalty. |
| Promotion Message | A personalized message that inform customers about future offers and promotions. |
| Stamp Cards | A stamp card is a virtual card that allows a customer to collect stamps. The customer receives a benefit when the defined number of stamps are completed. |
| Transaction | A retail transaction to finalize a purchase on the POS system. |
| Actions | A collection of objects suffixed with the term 'Actions'. It contains actions to be executed to process offer execution. |
| Counters | Counters are used to process offer limitations. Each offer is associated with certain limitations. Only when all the counters are processed, the offer is executed. |